Crabbies alcoholic Ginger Beer launches in the USA at THE HAVEN on Wednesday May 9th!
We will be sampling one or three of them on Wednesday between 6-8pm. Come and join us at The Haven bar for a couple of (free) snifters.
And here’s THREE reasons why the timing could not be better:
1- DAVID HOME (from Leith sort of) ANNIVERSARY WAS ON MONDAY! (he would have been 301!!)
2- THE FOOTBALL CLUB CRABBIES SPONSORS, HIBERNIAN, WON 4-0 last night to stay in the Scottish Premier division.
Here’s a word or three about it…..
A famous Scottish tradition brought from the Far East.
Made from a secret recipe, Crabbie’s Original Alcoholic Ginger Beer has 4 top secret ingredients. It combines these with steeped ginger, which are still shipped all the way from the Far East, just as the first Scots Merchant Adventurers did all those years ago. That explains the Elephant Trademark….
Crabbie’s announced as official sponsor of Hibernian FC
Crabbie’s, The Ginger Expert, has announced a three-year title sponsorship of Hibernian Football Club, kicking off in the 2011-12 season. Crabbie’s was established in Leith, in the 19th century and is well known for brands such as Crabbie’s Alcoholic Ginger Beer, Crabbie’s Ginger Wine and John Crabbie’s Cloudy Ginger Beer as well as the Crabbie’s Nuts range.
John Crabbie & Co. was established in 1801 in Leith, the famous port town of Edinburgh, and went on to become most famous for its Crabbie’s Ginger Wine. In 2006, John Crabbie & Co. changed ownership and subsequent investment has built on the famous quality for which John Crabbie had become known for. This allowed the introduction of new products, all utilising the Crabbie’s expertise in the use of ginger.
One of the new products, that has seen overwhelming recent success, is Crabbie’s Alcoholic Ginger Beer which has become the number one selling ale product in the UK (Dec 2010). This success has led to an expansion of the range which now includes soft drinks, including the signature John Crabbie’s Cloudy Ginger Beer, Diet Ginger Beer and a John Crabbie’s Mixer range. The sponsorship agreement with Hibernian runs from July this year through to June 2014 and, as main club sponsor, Crabbie’s will feature on the Hibernian first team shirts from the start of next season. The brand will also benefit from branding on youth and Ladies teams, marketing, visibility and hospitality rights with the SPL side, , giving the brand great exposure across Scotland and further afield.
Scott Lindsay, Chief Executive, Hibernian FC said of the deal today: “This is a fantastic, wide-ranging agreement for the Club in what remains a very challenging time for Scottish football and business.